media manipulation (IV-V-VI-VII)
• 4. The strategy of deferring. (IV)
• Another way to accept an unpopular decision is to present it as "painful and necessary", gaining public acceptance at the time, for an application future. It is easier to accept a future sacrifice a slaughter. First, because the effort is not used immediately. Then, because the public, mass, always has the tendency to expect naively that "everything will be better tomorrow" and that the sacrifice required may be avoided. This gives the public more time to get used to the idea of \u200b\u200bchange and accept it with resignation when the time comes.
• 5. Address the public as little child. (V)
Most advertising uses for the general public discourse, argument, people and particularly children's intonation, often close to the weakness, as if the viewer were a little creature age or a mentally deficient. The more you try searching deceive the viewer, the more it tends to adopt a tone infantilising. Why? "If one goes to a person as if she had the age of 12 years or less, then, due to suggestibility, it will tend, with some probability, a response or reaction is also devoid of a critical sense as a person 12 years or younger (see "Silent Weapons for Quiet Wars"). "
• 6. Using the more emotional than reflection. (VI)
• Make use of the emotion is a classic technique to cause a short circuit on rational analysis, and finally to the critical sense of the individual. Moreover, the use of emotional register opens the door to the unconscious for implantation or grafting ideas, desires, fears and doubts, compulsions, or induce behaviors ...
• 7. Keep the public in ignorance and mediocrity. (VII)
• Make the public is incapable of understanding the technologies and methods used to control and enslavement. "The quality of education given lower social classes must be the poor and mediocre as possible so that the gap of ignorance it plans among the lower classes and upper classes are and remain unattainable for the lower classes (see 'Silent Weapons for Quiet Wars quiet). "
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